Brand architecture, naming, brand identity, tagline and a unique formula for a global education group.
ChangedEdu is a global education group founded in 2016. Their unique approach offers superior and experiential programs around the world.
The new name and brand represent their forward thinking in a more explicit way.
The brand mark represents competence, and is a combination of the letter A (signifying outstanding results at school) and the star (a bright point in the sky).
The Star Quotient Formula™ defines someone’s future potential and is derived from the sum of their IQ and EQ.