Global Citizen Festival is committed to urging world leaders to prioritize the rights and needs of young people. With 1.8 billion of them in the world today, millions, especially girls, lack access to basic needs such as education, health services and protection from violence. Over 500 million live on less than $2 a day and nearly 175 million cannot read a full sentence.
The 60’ commercial points out the problem and encourages people around the world to submit “a selfie” via twitter, Instagram or the showyourselfie.org website. The message was broadcasted live and shared worldwide during the Global Citizen Festival.
The following 13 months, UNFPA and Global Citizen worked closely with partners, networks and organizations to gather the “selfies” and hand them over to the Member States at the United Nations General Assembly.