Kitchen is a New York branding studio, distilling brands to their purest flavor.
Every brand holds an essential flavor. We reveal it through research, positioning, and sharp creative thinking. Then we distill it into logos, identities, and brand systems that are distinctive, memorable, and built to resonate.
About
We believe great brands are built by reduction, not addition. Every brand holds a concentrated truth, and our job is to find it, strip away what obscures it, and build an identity around what remains.
This is the basis of our Pure Branding™ approach. Through clarity, aesthetics, and intentional design, we build distinctive identities with a unique flavor, designed to grow value and resonate over time.
Kitchen was founded in 2015 by Christian Loos after more than 15 years in leading international agencies. He set out to build a studio that is lean, focused, free of unnecessary layers. Closer to the craft.
Small by design, we work closely with our clients and stay involved in every project. When projects call for more hands, we scale through a trusted network of chefs, assembled for each challenge. This is what allows us to serve both global leaders and the startups that will become them.
Services
Our work is served in three courses:
Strategy, Identity, and Touchpoints.
Each one builds on the last, from the thinking that shapes a brand to the design that defines it.
01
Strategy
Distill essence into a clear framework.
Research & insights
Positioning
Audits & analysis
Architecture
Narrative
Naming & nomenclature
Brand Flavor Sheet™
02
Identity
Translate strategy into form and voice.
Visual identity
Verbal identity
Logo design
Color & typography
Brand guidelines
03
Touchpoints
Apply identity across every surface.
Collateral systems
Packaging
Web design
Editorial
Iconography
Signage & wayfinding
Apparel & merchandise
Clients
Clarity, not category, is our specialty.
Trusted across five continents and every industry, from agriculture and architecture to healthcare, fashion, education, and technology.
Our clients:
Agfa HealthCare
Ardea Arts
Belcham
Biobest Group
Brussels Airlines
Cartamundi
x Warner Bros.
Collegewise
Diageo
Ernest
Exki
Global Citizen
IP Soft
Kobi
Legion Paper
Merit Street Media
Moab
Nestlé
Oxo
Sanzaar
Shumba Group
Spin
TPG | IMC
Trusted Family
Unicef
Vicomte
Walkers
Wafels & Dinges
WatchHouse
XCL Education
YJR Group
Reviews
What clients say.
They have become embedded in the DNA
of our company.
Legion Paper
They made it feel coherent
and inevitable.
Cartamundi x Warner Bros.
They bring the same precision and instinct for what a
brand truly needs.
YJR Group
They reveal what it always
should have been.
Moab
They gave us a name, an identity, and the confidence to walk into any
investor meeting.
The Kobi Company
Founder
Christian Loos
Christian Loos is a creative director and graphic designer from Antwerp, and the founder of Kitchen New York.
With over 15 years of experience across brand identity and advertising, he founded Kitchen because he'd seen what too many cooks do to a pot. The best work happens in small rooms, where a few chefs stay with a problem until the answer is right.
His career spans DDB, Ogilvy, Havas, Duval Guillaume, Happiness, and TBWA\Chiat\Day New York, where he contributed to brand identities and campaigns for GSK, Accenture, Philips, Johnson & Johnson, Volkswagen, Toyota, Hyundai, Michelin, and CooperVision, including the brand identity for Lusail City in Qatar.
Christian has been named Belgium's Best Art Director, with awards from Cannes Lions, Clio Awards, Effies, Epica, Eurobest, LIA, and NY Festivals.
Ethos
Chefs, not cooks.
A cook follows a recipe. A chef rewrites it. We bring that distinction to every brand we touch.
Value in the kitchen, not the dining room.
Client investment goes into the craft, the thinking, and the people who shape it. Not overhead.
Trust intuition over trends.
Trends expire. We rely on instinct, not fads. We make work that lasts, not work that trends.
Work until it works.
We refine until the solution feels inevitable. The true flavor of your brand, revealed.
Honors
Awarded across the world's most respected creative shows.
Contact
For inquiries, collaborations & job opportunities:
contact@kitchen-ny.com
530 7th Avenue, Suite 902
New York, 10018 NY
+1 646 715 8225