Kitchen is a New York City based restaurant branding studio
distilling brands to their essential flavors.
We believe every brand holds essential flavors worth revealing. Through reduction, we uncover what matters most—crafting identities that are authentic, memorable, and designed to elevate value, build resonance, and support growth.
Our name embodies the passion and discipline required to execute projects impeccably and efficiently. We are passionate about creating outstanding brand identities and disciplined in our approach and process. We thrive on working for clients that are hungry for growth and improvement. Our focus is on elevating their brand with powerful, effective branding solutions.
About
Inspired by the culinary technique of reducing a sauce to its richest form, Brand Reduction is our strategic method for concentrating a brand’s meaning before any design begins. Through research, positioning, and narrative development, we uncover the ingredients that matter—then refine them into their most potent form.
Through Pure Branding, we create a brand's unique flavor using the power of clarity, aesthetics, and intentional design—elevating its value and resonance with the audience.
After spending over 15 years working at some of the industry's most reputable agencies, Christian Loos founded kitchen in 2015. From its very inception, he prioritized maintaining a small-scale design studio, eliminating any obstacles that could hinder progress, such as unnecessary intermediaries, overhead, and cumbersome processes. This approach allows kitchen to remain agile and accessible to both its clients and team while maintaining a meticulous and personalized approach. We are always ready to scale up quickly for larger projects by tapping into our network of talented and dedicated professionals, whom we affectionately refer to as our 'chefs.'
Services
At Kitchen, our services unfold across three essential blocks—Brand Strategy, Brand Identity, and Brand Implementation—each building seamlessly on the last to create a cohesive and impactful brand presence. Using our Brand Flavor Sheet™, we capture your brand’s unique characteristics, ensuring they resonate consistently across all touchpoints.
01
Brand Strategy
Research & Insights
Brand Positioning
Audits & analysis
Brand narrative
Brand architecture
Naming & nomenclature
Brand Flavor Sheet™
02
Brand Identity
Visual identity
Verbal identity
Logo design
Color & Typography
Brand guidelines
03
Brand Implementation
Collateral systems
Packaging
Web Design
Editorial
Iconography
Signage & wayfinding
Apparel & merchandise
Clients
We serve a wide range of ambitious national and international clients in both the B2B and B2C sectors, including startups, scale-ups, nonprofit corporations, leading global consumer brands, design and advertising agencies.
Our portfolio encompasses various industries, including: Agriculture, Architecture, Art, Education, Entertainment, Fashion, Gaming, Healthcare, Hospitality, Music, Private Equity, Real Estate, Sports, and Technology.
A selection of clients we’ve worked for:
Agfa HealthCare
Belcham
Brussels Airlines
Cartamundi
Diageo
Ernest
Exki
Global Citizen
IP Soft
Kobi
Legion Paper
Nestlé
Oxo
Sanzaar
Shumba Group
Spin
TPG | IMC
Trusted Family
Unicef
Vicomte
Walkers
Wafels & Dinges
XCL Education Group
YJRG
CDC
Meet Christian Loos
Christian Loos is a graphic designer from Antwerp and the founder of Kitchen New York, with over 15 years of experience in graphic communication, brand identity, and advertising.
Christian is recognized for his ability to transform complex business challenges into clear, aesthetic design solutions, driven by strong concepts and meticulous attention to detail.
His international experience spans agencies such as DDB, Ogilvy, TBWA\Ciat\Day, and Duval Guillaume, where he worked on campaigns for clients including Volkswagen, Hyundai, Michelin, Johnson & Johnson, Accenture, CooperVision, and Philips. Christian has been honored as Belgium’s Best Art Director and awarded by esteemed industry organizations, including Cannes Lions, NY Festivals, Clios, Effies, Epicas, Eurobest, and LIAs.
Manifesto
Chefs, not cooks.
We are chefs—passionate about crafting exceptional brand identities,disciplined in our approach and process. We’re not simply executing tasks; we’re curating a brand journey that brings your vision to life.
Challenge the recipe.
We embrace curiosity, constantly questioning norms and tasting as we go to achieve the best outcomes. By challenging the recipe, we foster fresh ideas and unconventional solutions, pushing ourselves and others beyond mediocrity.
Trust intuition over trends.
We prioritize intuition and creativity over fleeting trends. In a world of ever-changing fads, we focus on our instincts to create meaningful work that resonates over time, rather than getting lost in the noise of popularity.
Work till it works.
We’re committed to refining every detail until the vision becomes reality.We simply can’t sleep comfortably until we’ve crafted the unique solutionthat captures our client’s true flavor.
Awards
While we've won numerous awards, including the Oscars of our industry – the Cannes Lions, we are always focused on the future. Our hard work and dedication today will lead to tomorrow’s accolades.
Contact
For enquiries, collaborations & job opportunities:
contact@kitchen-ny.com
530 7th Avenue, Suite 902
New York, 10018 NY
+1.646.715.8225.