Kitchen is a New York branding studio, distilling brands to their purest flavor.
Every brand holds an essential flavor. We reveal it through research, positioning and sharp creative thinking. Then we distill it into logos, identities and brand systems that are distinctive, memorable, and resonant.
About
We believe great brands are built by reduction, not addition. Every brand holds a concentrated truth, and our job is to find it, strip away everything that obscures it, and build an identity around what remains. This conviction has driven our work across five continents.
This is the basis of our Pure Branding™ approach. By combining clarity, aesthetics, and intentional design, we create distinctive identities with a unique flavor, built to elevate value and resonate over time.
Kitchen was founded in 2015 by Christian Loos after more than 15 years in leading international agencies. He set out to build a studio that is lean, focused, and free of unnecessary layers and dilution. And closer to our craft.
Small by design, we work closely with our clients and stay deeply involved in every project. When needed, we scale through our trusted network of collaborators, our chefs, assembled specifically for each challenge. This is what allows us to serve both global leaders and the startups that will become them.
Services
Our work is served in three courses:
Strategy, Identity, and Touchpoints. Each one builds on the last.
From the thinking that shapes a brand to the design that defines it.
01
Strategy
• Research & insights
• Brand positioning
• Brand Flavor Sheet™
• Brand narrative
• Brand architecture
• Audits & analysis
• Naming & nomenclature
02
Identity
• Logo design
• Visual identity
• Verbal identity
• Color & typography
• Brand guidelines
03
Touchpoints
• Collateral systems
• Packaging
• Web Design
• Editorial
• Iconography
• Signage & wayfinding
• Apparel & merchandise
Clients
Clarity, not category, is our specialty.
Trusted by brands of a wide variety of industries and sizes,
across five continents.
Our clients:
Agfa HealthCare
Ardea Arts
Belcham
BioFirst Group
Brussels Airlines
Cartamundi
Collegewise
Diageo
Ernest
Exki
Global Citizen
IP Soft
Kobi
Legion Paper
Merit Street
Moab
Nestlé
Oxo
Sanzaar
Shumba Group
Spin
TPG | IMC
Trusted Family
Unicef
Vicomte
Walkers
Wafels & Dinges
WatchHouse
Warner Bros.
XCL Education
YJR Group
CDC
Christian Loos
Christian Loos is a creative director and graphic designer from Antwerp, and the founder of Kitchen New York.
With over 15 years of experience across brand identity and advertising, he is known for sharp conceptual thinking, a strong instinct for the right solution, and refined execution.
His career spans DDB, Ogilvy, TBWA\Chiat\Day, Happiness Brussels, and Duval Guillaume, where he led brand identities and campaigns for GSK, Accenture, Philips, Johnson & Johnson, Volkswagen, Toyota, Hyundai, Michelin, and CooperVision, including the brand identity for Lusail City in Qatar.
Christian has been named Belgium’s Best Art Director, with awards from Cannes Lions, NY Festivals, Clio Awards, Effies, Epica, Eurobest, and the LIA.
Ethos
Chefs, not cooks.
A cook follows a recipe. A chef rewrites it. We bring that distinction to every brand we touch.
Value in the kitchen, not the dining room.
Client investment goes into the craft, the thinking, and the people who shape it. Not overhead.
Trust intuition over trends.
Trends expire. We rely on instinct over fads, creating work that outlasts the moment it was made in.
Work till it works.
We refine every detail until the solution feels inevitable: the true flavor of a brand, revealed.
Honors
Awarded across the world's most respected creative shows.
Contact
For enquiries, collaborations & job opportunities:
contact@kitchen-ny.com
530 7th Avenue, Suite 902
New York, 10018 NY
+1.646.715.8225.