Cartamundi / Warner Bros.
Visual identity for a hybrid trading card platform
Cartamundi, the world’s largest playing card and board game manufacturer, partnered with Kitchen to launch Hro, a new category in collectibles. A hybrid trading card platform that connects physical cards with digital ownership, bringing a new dimension to fandom across entertainment, sports, and gaming. Developed in collaboration with Warner Bros. and the DC Multiverse, the platform enters the market with one of the most iconic universes in popular culture.
From the outset, we worked closely with the Cartamundi team on naming, defining Hro as a bridge between two worlds. The identity reflects this duality. A mark built on fluid connection, where physical and digital seamlessly interact. The system is bold, contemporary, and designed to live across both tangible products and digital environments.
For packaging, we established a clear hierarchy, placing the DC Multiverse collaboration at the forefront while positioning Hro as the platform behind it. The design system was built for scale, providing Cartamundi’s in-house teams with the tools to extend the brand consistently across future releases and communications.
The result is a brand that introduces a new way of collecting. A system designed for a category that did not exist before. With the first launch, over 6 million cards were produced, marking a significant step into the future of hybrid collectibles.
Their work rivaled that of larger agencies while delivering standout results.
Andreea Rucareanu,
Global Marketing Manager Hro Cartamundi Group
